#2 tries harder: Have you identified your “second ask” projects? A “second ask project” is what you solicit for once you get a gift in response to your primary ask of the giving cycle. For example, if you’re a relief organization and your primary ask is for child sponsorships, once you get a donor’s sponsorship, ask him or her for money for school books or clothing. The idea is that your current donors are your best donors – so keep them engaged through their next solicitation. Make your list of “second ask projects” and get those letters ready.