What’s your case? Have you reviewed your case for support lately? Your case is the reason why anyone should give to your mission. Every organization has a case for support (whether it’s written or not.) It can be in your executive director’s head, or written one page or written on several pages. This isn’t just an “academic” exercise. The most effective fundraising organizations have case for support committed to paper and apply it throughout their organization and throughout their solicitation cycle. A case can guide anything from annual fund solicitations to planned giving efforts. So get on the case – write your case.