Is it all about you? This is going to be hard to take, but I know you can: to your donors, it’s not about you; it’s not about your executive director; or even your organization. It’s about your mission. Today’s a good time to look at your marketing and fundraising material and ask yourself whether it looks like it’s about you and your organization, or why the donor really gives, to make a difference to your mission. So whether you save kids or cats, or preserve forests or fruit, your material needs to show how without your donors your mission would suffer – not your organization.