Let’s hear it for the slacktivists! “Slackitivists” – a word combination of slacker and activist – are the folks who “like” or give you a “thumbs up” on social media sites and other places they’re given the opportunity. Don’t write them off as a bunch of couch-potato post-college 20 some-things living in their parent’s basement. Slacktivism can be a gateway activity to support from either the slacktivist his/herself, or someone influenced by all of the “likes” left behind on the sites and causes that your slacktivist followers support. Review your web sites, your Facebook pages and other social media and allow plenty of opportunities to be a darling among the thumbs-up crowd.