Hugg’s Monthly Tip: Is it your fiscal year end? Do your donors care?

Hugg's Monthly TipIs it your fiscal year end? Do your donors care? No.

‘Nough said, right? ‘Fraid not…. At least by all of the direct mail I get.

If it’s your fiscal year end and you’re pleading for money to make your budget, what’s your donor thinking?

A: “I need to come to their rescue!”?

B: “Why can’t they manage their money better?”

Think “B.”

Regardless of the time of the year, your donors want mission! They want to know that they’re helping the people you serve. If you can tie that to the time of the year that your budget is due, great, because your budget is your problem, not theirs.

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