It’s summer. The breeze is warm, the pools are crowded and your client’s bellies are full, right?
You mean their bellies aren’t full? Wait, you mean to say that your need doesn’t go away in the summer?
Whether you’re feeding the hungry, fighting global warming, or fine-tuning a fitness program, chances are that your costs don’t go down (much) in the summer. You still have bills to pay and clients to serve.
Like it or not, your Need never takes a vacation.
So why does your fundraising?
Maybe because YOU need a vacation. A lot of fiscal years end on June 30. You’ve made the big push to meet goal. While that was happening, you didn’t make time to plan for solicitations. Besides, July 1 starts the new year, and your goals are 11 months away and you need a break.
I really get it… but your client’s won’t. They’re still hungry – if not for food, then for services… plus there’s everyone who want their paychecks, even in the long days of summer.
What to do? Keep on asking. My guess is that your competitors aren’t, which is all the better for you. Yes, you’ll get a vacation in there, too. That’s essential. But while you’re away, make sure that your copywriter is busy (I’m happy to help!) and your mail house is fully engaged. Because while you may need a vacation, your Need never does.