Look now, before it’s too late!
Before things get too far in the month to make a difference, you need to look, and now!
For what? The names of people and companies in your database who haven’t made their gift yet.
Humans are creatures of habit. For many, December brings the habit of charitable gift giving. Your task today is to scan your lists for anyone who has not made their annual gift but usually does by year’s end. Your task is to help them keep up that habit of giving to your organization.
The problem is that it’s too late to send them a letter. You have to call.
Calling may not be comfortable, but someone has to do it (a volunteer?). Get your list in hand with the donor’s name, phone number and amount of last year’s gift. Then start calling.
Don’t think you’re bothering them. You’re actually doing them a favor, and approach your conversation that way. “Hello, you haven’t made your gift this year and we wanted to give you a friendly reminder because it may be important to you to take care of it before year’s end…”
Will you get a few grumpy responses? Sure. That’s okay. If there’s any problems they have with your organization, wouldn’t you want to address that personally? Chances are you’ll have a fine conversation with someone who just forgot, has an interesting question about your mission, or had a life event that got them off track.
Remember, for every one gift you drop you need two new ones to get ahead. One simple call means that the next new gift is a net gain, not just keeping you even.