In my observation, organizations raise more money using methods that are most comfortable to their top leaders and volunteers.
Think of it this way…
- People who like to write are drawn to proposals and direct mail.
- People who like parties do special events.
- People who like to connect with others like major and planned giving.
Then why are you trying to do every kind of fundraising… especially the kind of fundraising you really don’t like to do? Chances are, if you don’t like to do it, you won’t do it well.
This doesn’t mean you should stop your annual event if it gets you the visibility you need and names to add to your mailing list. However, it does mean that you shouldn’t try to do five events if they suck up all your time and make a tiny dent in your budget. If events exhaust you and writing energizes you, you’ll probably raise more money with proposals and direct mail copy.
Remember: There is no “one” way to raise money. However, there is one way that you can love raising money… and that’s as unique as you.