Time to change


No, this isn’t a missive about being time to change how you do things (although, if you feel you need to, please, consider this a nudge!) This is a note about a change in my world which I think we both can benefit from.

As of March 17, this “column” (this blog) moved over to the new NonProfit Pro magazine (formerly “Fundraising Success” magazine). I highly encourage you to subscribe. To find it, head to this link: http://www.fundraisingsuccessmag.com/channel/digging-deeper

NonProfit Pro is a magazine for those of you who are professional nonprofit leaders. Its content will include fundraising and more… and my blog, “Digging Deeper” will do the same. Yes, you’ll find some of the fundraising thoughts I’ve provided for the last several years to you, and you’ll see some new material based on what I teach and observe in the nonprofit world.

I look forward to “seeing” you at my new address: http://www.fundraisingsuccessmag.com/channel/digging-deeper

Best wishes,



Sign up for the RSS feed here: http://www.fundraisingsuccessmag.com/links/npprotodaysignup/index.html?src=hdlk14

and find the other NonProfit Pro sites here:


There’s a lot more I could say…

Last night a student in my marketing class at Penn showed these as part of our regular “field observations” segment of the class. In a culture where every February George Washington and Abraham Lincoln dance to sell mattresses and cars and Columbus “sales” each October, maybe none of us should be surprised. For some, 9-11 is clearly starting to lose the gravitas it had just a few years ago. There’s a lot more I could say… but won’t.


bad 911 advertising 1 bad 911 advertising 2

Are you a DonorPerfect Client?

If you’re a DonorPerfect software client, I hope that I’ll see you at their annual Community Network Conference in King of Prussia, Pennsylvania on Monday and Tuesday, September 10 and 11.

I’ll be presenting on fundraising media types, including direct mail, Facebook and email and how they work together.

Here’s the link for more information: http://www.donorperfect.com/cnc/

‘Hope to see you there.


Sign Up Now!

Welcome to my new site, and my new blog/email newsletter: Copy that Compels!

Like Career Action Steps before it, Copy that Compels will make you think about your work and the world around us in ways you may not have before.

First and foremost, expect to be educated.
Along the way, you might be amused.
Sometimes you could be challenged.

Don’t worry – it’s all for a good cause: funding your mission by making it stand out in a crowd.

Some housekeeping:

Sign up for Copy that Compels! and you’ll get…

– At least one post a month on a topic related to direct response mail, email or social media.

– On an irregular basis (when I spot something that makes me think “hey, I should write about that”) you’ll get a note on an issue related to nonprofits, business, direct mail, fundraising or marketing.

– No advertising (although if I spot a product, service or book that I think you’ll benefit from, I’ll probably write about it)

So tell your friends, your colleagues, your boss, your underlings, your minions, your neighbors… you get the idea – anyone who you think could benefit from Copy that Compels! to sign up today. I’ll try to make you look good for doing it.

Best wishes,

…Matt Hugg